RunGP is proud to welcome Sweat Economy as a founding partner of its groundbreaking Global Running League. This collaboration brings together two innovators with a shared mission to inspire movement and redefine the running experience for runners and sports enthusiasts worldwide.
Sweat Economy’s role in rewarding physical activity and promoting healthier lifestyles aligns seamlessly with RunGP’s vision of transforming running into a sport that unites elite athletes and everyday runners. Together, they aim to tackle global inactivity by turning every step into tangible value through cutting-edge technology and impactful engagement strategies.
From legendary Formula 1 tracks to local communities, this partnership is poised to leave a lasting mark on the future of running, setting the stage for an unforgettable 2025 season.
Shared Vision: Empowering Movement
At the core of this partnership is a shared belief: movement has the power to transform lives and communities. RunGP and Sweat Economy are united by a mission to inspire action in a world where 1.8 billion people are considered inactive. Together, they aim to make movement more accessible, rewarding, and meaningful for everyone.
Sweat Economy has pioneered the concept of the Movement Economy, creating a platform that captures the value of every step. By aligning with RunGP, they’re extending this vision to one of the most innovative running events ever conceived. With team-based competition, iconic tracks, and a global stage, RunGP offers an exciting opportunity to connect people to the benefits of movement, whether they’re seasoned athletes or new to the sport.
How Sweat Economy Enhances RunGP Events
Sweat Economy is bringing its innovative platform to RunGP, creating an event experience that rewards every step. Participants will have the opportunity to earn $SWEAT, a cryptocurrency, during races, turning their efforts into tangible value. This groundbreaking integration gives runners a unique sense of purpose, connecting their personal achievements to a global ecosystem that celebrates movement.
The Sweat Wallet seamlessly connects runners and fans, offering a digital hub for tracking progress, accessing rewards, and staying engaged beyond race day. This integration ensures that every participant, whether on the track or supporting from the stands, becomes part of a connected community that values movement.
For fans, live data overlays and immersive technology enhance the broadcast experience, bringing the action to life in ways that are both exciting and engaging. From the energy of iconic F1 tracks to the stories unfolding in real time, Sweat Economy’s contributions elevate the spectacle for everyone involved.
Announced on a Global Stage
The partnership between RunGP and Sweat Economy was unveiled at WebSummit 2024 in Lisbon, one of the world’s leading stages for innovation and technology. The announcement featured RunGP Founder & CEO Marcel Muenster alongside 4-time Olympic gold medalist Sir Mo Farah, capturing global attention and solidifying the partnership’s credibility.
Marcel Muenster spoke to the shared vision behind the collaboration:
“In founding the Global Running League, my mission has been to inspire others and create a lasting impact on global attitudes toward movement. The announcement of Sweat Economy as a founding partner reinforces our commitment to innovative approaches to audience engagement and to finding synergies between health, fitness, and technology.”
Oleg Fomenko, Co-Founder of Sweat Economy, echoed this sentiment:
“This milestone presents an incredible opportunity for Sweat Economy to bring new audiences and participants into the growing Movement Economy. As individuals and societies work to achieve healthier lifestyles, the value of movement will only continue to grow.”
With Sir Mo Farah standing as a symbol of global athleticism and dedication, the announcement demonstrated the potential of this partnership to reshape the way the world engages with running and movement.
The Movement Economy in Action
The partnership between RunGP and Sweat Economy represents a bold step forward in redefining how people engage with running. By integrating technology, community, and purpose, this collaboration is turning movement into an asset that benefits participants on and off the track.
For runners, the opportunity to earn $SWEAT rewards through participation adds a tangible incentive to every step. Beyond the finish line, the Sweat Wallet ensures ongoing engagement, creating a lasting connection between individuals and the sport. Whether racing on an iconic Formula 1 track or taking part in local community initiatives, runners are empowered to turn their movement into measurable value.
This partnership also inspires inclusivity by bridging the gap between elite athletes and everyday runners. It connects them through a shared platform that values participation and fosters a sense of belonging. Together, RunGP and Sweat Economy are building a global ecosystem that motivates people to stay active, celebrates personal progress, and amplifies the impact of movement worldwide.
The Future of Running Starts Here
RunGP and Sweat Economy are uniting to reshape running on a global scale. Together, they’re introducing innovative technology, rewarding participation, and turning movement into measurable value. From the world’s most iconic tracks to the communities they connect, this partnership empowers every runner to contribute to something greater.
The 2025 season is just the beginning. With $SWEAT rewards, integrated platforms, and a shared focus on health and sustainability, RunGP is setting the stage for running to inspire lasting change. Whether you’re on the track, in the stands, or tracking every step, this is your chance to join a global movement.
Every step counts. Are you ready to move?